Join host Jacqueline Jax as she speaks with Mike Cathey from Lovelamp Records
Featured Topics: Today’s music market, launching new artists today, using social media to build a fan base, a direct to fan marketing strategy, working with Amy Winehouse, Whitney Houston, Adele’s Grammy Tweet spike on social media, the recent surge of music on Myspace, and Orange Avenue’s new album release marketing strategy.
Mike Cathey
Started as an intern for Universal Music Group in 2002 in Minneapolis, MN. After graduating college I was hired as the mailroom coordinator in Miami, FL. I then worked my way up to Field Marketing Rep. After excelling in this position I was promoted to Artist Development Rep. Then in 2007 I was moved to New York City to further my career as an Artist Development Rep. In this position I worked closely with artists such as Amy Winehouse, The Killers, 50 Cent, Blink 182, Angels & Airwaves, All American Rejects, Hinder, 3 Doors Down, and the list goes on and on. In 2010 I was asked by Orange Avenue to head up the independent label Lovelamp Records. So I jumped at the opportunity and moved back to Florida. I am currently in the same position and working on Orange Avenues release of their 3rd studio album.

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