Chris Perkins indie music

“There is enough hurt in the world today. I was always one to go against the grain and be myself. Every time I’m on Facebook or other social media sites, it seems like everybody is following the same harmful trends just wasting their lives away. I had to say what was in my heart about getting pissy drunk. It’s never been me to bite my tongue, so the recipe for Wasted was born.” – Chris Perkins

Live Interview February 18 7pm et
Episode # 299: A.V.A Live Radio Behind The Music with Jacqueline Jax :

Jacqueline Jax logo photoGETTING TO KNOW CHRIS PERKINS
by Jacqueline Jax host of A.V.A Live Radio
Growing up, I was fascinated with Rap music…
I loved getting “lost” in the storytelling because most of the time I felt like they were talking about me. I use to write down the lyrics of Grand Master Flash and The Furious Five just so I could learn every word. Back then the rap music was so positive and fun, and I wanted to be a part of that musical history. I kinda started off on the wrong foot when I started rapping about my life experiences growing up in the streets of Oakland California. Even though I liked the positive and fun raps I grew up on, I just couldn’t escape the reality of the streets I was living in.

I got my start by working with local recordings artist from Oakland to Los Angeles…
I would be called into the studio to rap on demo songs so the producers could shop them to other artist. One of the songs I performed on was for a local Jazz musician named J-Spencer. The song was given to Steve McKeever “executive of Motown MoJazz Records, and he absolutely loved it and signed us both to a major recording deal. Even though I was only recording the song as a demo for another artist to perform, Motown MoJazz wanted to use my recording instead. This put me on a whole different level as a recording artist and not just a studio M.C. and also launched my career which led to more solo projects and collaborations.
At the same time I got hooked up with a entertainment manager in Los Angeles who gave me my name’ “Vitamin C” and took me under his wing, because he believed that I had what it took to be a force in the industry on my own. He had an office at Solar Records across from Dick Griffeys office where I spent most of my time while in LA. I began getting request to do collaborations with artist from Los Angeles and Long Beach which gave me even more exposure. These things combined gave me my launching pad to go and began my solo career.

There is enough hurt in the world today. I was always one to go against the grain and be myself. Every time I’m on Facebook or other social media sites, it seems like everybody is following the same harmful trends just wasting their lives away. Everybody is pro smoke and pro drink and its glorified like you’re nothing without it. We’ll wake-up call. I had to say what was in my heart about getting pissy drunk. It’s never been me to bite my tongue, so the recipe for Wasted was born.

Chris Perkins hip hop

Wasted is about drinking responsibly and not recklessly. You don’t have to get drunk to have a good time. Life is way more valuable then that. We can have a sip or two, but when you drink so much that it affects your mind and body, you are “Wasted”. (wasting your life away)
I had a lot of friends wasting away thru alcohol and I could no longer sit back and watch without saying something. I believe that God placed this song in my heart.

48thGrammys Chris Perkins

Offstage is as real and up & personal as it gets….
A rap album capable of leaving streets shaking, clubs guessing, and kids thinking. Smooth Hip Hop/R&B style music under powerful positive lyrics with a delivery that demands attention are the make up of Chris Perkins’ senior project Offstage. A positive rapper with a positive lyrical message reaching the neighborhoods and taking no short cuts to do it. This CD is able to combine an unusual blend of street flow with head banging music in such a way where all ages can enjoy. Offstage takes you back to a time when Hip Hop had true meaning. It made you feel good after a long hard day, It made you party and think about changing your ways at the same time, and It was like the street version of your daily news cast.

Being in the music industry for over 20 years…
I’ve seen and done so much harm to our up and coming generation of kids. My goal, before I leave this earth is to give back by uplifting instead of tearing down. I choose to use the talent God gave me to give the world (especially the youth) an alternative library of hip hop music to listen to

It’s time to use music like it was made to be used. (to help and heal, not hurt) “Offstage is a breath of fresh air to the music industry”.

Oakland, California….
Music scene here is still moving, but not exactly in the right direction. A lot of negative rappers and not enough role models.

Jack London Square, Lake Merrit, Oakland Zoo, Paramount Theater and Oracle Arena
Tell me about one fun thing you like to do that can be music or non-music related. I love going to Golden State Warriors games at Oracle Arena
Music business…
There is a song on my CD titled “Exhausted”. And that is how I feel about the music industry today. I am exhausted from listening to the back and fourth negative lyrics from our new and up and coming artist today. I understand that its “only entertainment”, but when you have virgin ears out there who can’t really tell the difference between whats real and whats just “entertainment”, It could lead them down the wrong path. Sorry, but I choose to help and not hurt.

Pros and cons…
My cons is growing up in Oakland with so much crime and poverty. My pros would be that it made me a stronger man with strong work ethics. That experience made me value every little thing I have.

Hurdles and pitfalls…
Thru the Grace of God. I could have been gone along time ago, but I think God has a purpose for my existence.

Key Selling Points for making it happen…
National Press Mailing to magazines, Internet and college radio. Press submission through Music Submit. Available for in-stores in a moments notice. Available at every major digital music online store i.e..Apple iTunes, Google Play, Amazon, etc…

Social media…
is a great platform for independent artist and businesses. Today. You can sit at home and reach over 1000 people with the click of a button.

Challenges that you’ve had to overcome…
My challenge was making it out of the streets of Oakland California in one piece.

Singles vs an album…
I always go away from the norm. Traditionally Its good to release your single first to get the world ready for your Album, but I prefer to put out the whole album, because my goal is not just to sell records, but its to let people inside my stories hoping it could spark a fuse to better their lives.
Talk about the differences in your marketing strategy to support your preference. In this day and age, the internet and social media is the best platform for any independent artist. There are new sites popping up every day, so this is a better time than ever to go that route.

I would love to have 5 minutes alone with…
President Obama, because he has the hardest and most important job on the planet. I admire President Obama because, he stands up for what he believes in. Despite of whats thrown at him, he keep composure and continues to be himself.

I think there is too much emphasis on being current and trendy…
Everybody want to be and sound like the next person. Whether its fashion or music, it seems like every major label in the industry is pushing their artist to mimic the last. (I think my refusal to do so got my first CD put on the shelf). Sorry, but “I can only be me” (song #11 on my CD).

I am most afraid of…
Not fulfilling my purpose while here on earth

Success is…
making due with what God gave you. Too many times we look at what others have and we think we have failed, but when you live life to its fullest and are thankful for what little you have. To me, you are successful. The money and fame wont travel with you when you leave this earth.
I was signed to Motown Records for a solo record deal. When the smoke cleared, I released from the label without recording one song for them.

I felt that my music was good enough to be heard, so I saved up $20 a week for about a year. I purchased my own studio equipment and began learning how to produce and record on my own. After another year, I recorded a CD on my own and released it myself on my own label.

This CD opened a lot of doors for me. It became an inspiration to those locked up in prison and lost in the street. I was able to go and rap for the prisoners in San Quentin, Angola State Prison, Snake River Prison and Folsom. This not only gave them hope, but it helped my realize my purpose. To me this is a success story, because Motown would have had me rapping for entertainment, but my purpose was to uplift and rap about healing and change. I succeeded!
My over all goal for my life & career is…
to spark a new beginning to a better ending. My goal is to bring about a change in the industry. We need to put the fun and love back in our music. Rappers have the biggest voice in the industry, so why not use it to heal the hurt. “music was made to heal, not kill”.

3 Ways that I challenge myself and how each one moves me forward towards my goal.

1)I challenge myself to be more patient (patience will help me to wait and put out excellent product)

2)I challenge myself to be more financially disciplined (you need capital to make this business work. Being disciplined with money will allow me to have it when its needed and spend it the right way.

3)I challenge myself to be un trendy. Being un-trendy will allow me to be myself. Its hard to go against what the rest of the world is doing, but If anybody can do it, I can! (and I will). I want to be unlike anyone else in this industry. If it leaves me by myself, I don’t apologize.

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