Jax Daily The New Influencer Driven Fashion Business.

The struggling and fast fashion business has shifted to collaborating with social media influencers on capsule collections that redefine what todays buyers are spending their money on.

Catch up with what’s happening in todays fashion industry and how fashion is being marketed in 2018. We also discussed how to build your own social media following to position yourself as a major fashion and style influencer.

Instead of building around one big name, the brand is turning to a series of celebs  who have passionate followers—or “tribes.”

The most recent is British-Albanian singing sensation Dua Lipa. If you haven’t heard of her, it’s probably because you’re not part of her tribe. The 22-year-old, who launched her career on YouTube and has 12 million Instagram followers, mostly from the gen Z set, is partnering with /Nyden to create a “capsule collection” expected to resonate with her fans.

Read more on this story on American Pride Magazine.


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