Spotify acquires ‘online recording studio’ SoundTrap
Spotify has made another acquisition as it continues to build out the services it offers to artists beyond basic streaming. It has acquired online music studio startup Soundtrap, the company announced via a blog post this morning.
The three year-old company, based in Stockholm, is the maker of a freemium (paid and free) cloud-based, collaborative music and podcast recording studio that includes its own collection of loops, as well as the ability to connect your instruments, a little like Apple’s GarageBand
The move signals Spotify’s intentions to not just be a distributor of streaming music and other audio, but also to help facilitate its creation.
It follows several other recent launches also focused on better assisting the artists using its platform, including offering artists real-time streaming data on new releases through a dedicated mobile app. It’s also launched other services in areas like merchandising and events.
Spotify tried and ultimately walked away from buying Soundcloud, another music streaming platform that is popular with the creator community. This acquisition signals one way that Spotify may be looking to try to address that community regardless, and that it continues to eye up the opportunity for providing more services for creators alongside distribution.
“The essence of Soundtrap is to give easy-to-use, collaborative, music-making capabilities to anyone with an electronic device and a passion for music,” reads the post from Soundtrap.
The company’s software works across iOS, Android, Chromebook, Linux, Mac and Windows, allowing uses to record their creations with their own device microphone, then save them to the cloud. They can also collaborate with others in real-time or share their work with friends.
Spotify to double UK workforce as it moves to 60,000 sq ft London office https://www.musicbusinessworldwide.com/spotify-double-uk-workforce-moves-60000-sq-ft-london-office/
Spotify’s UK operation is about to get a lot bigger. The company is set to move from its current premises in London’s West End to the Adelphi building in the centre of the city, close to Trafalgar Square. It is believed to have taken a 60,000 sq ft office complex in the building, with monthly rent expected to run into the millions.
“LONDON WILL BE ONE OF OUR MAJOR HUBS WHERE WE’LL HOUSE KEY INVESTMENT AREAS INCLUDING EXPANSION OF OUR SUBSCRIPTION-COMMERCE CAPABILITIES.”
Taylor Swift to hold new album off streaming services for a week
Taylor Swift’s new album, Reputation, is one of 2017’s most hotly-anticipated music releases. But it looks like fans won’t be able to find the LP on streaming services for a full week following its release on Friday (November 10). That’s all streaming services, according to sources – in what’s being seen as a clear attempt to drive up week-one physical and digital full-album sales.
Taylor Swift scores biggest selling US album of 2017 in one week
The pop singer-songwriter, who kept new release Reputation off streaming services, has overtaken Ed Sheeran as the year’s biggest seller in the US. Taylor Swift’s Reputation has become the biggest-selling album of the year in the US in a single week, with 1.23m sales. That total comfortably beats the 931,000 copies of ÷ sold by Ed Sheeran since he released it in early March.
Swift has kept all but four songs from Reputation off streaming services such as Spotify and Apple Music, meaning that fans need to pay to download the album or buy it on CD if they want to hear it. She also, somewhat controversially, created a promotion where fans who bought multiple copies of the album increased their chances of getting tickets to her upcoming tour, thus further driving sales.
Nielsen, which collates album sales data in the US, said that Reputation sold more copies than the rest of the top 200 albums put together. Swift’s previous three albums have all sold more than a million copies in the US in their first week– a feat increasingly difficult to achieve as the popularity of downloads and CDs continues to wane.