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{Podcast} Choosing Colors To Define Your Brand

Today’s Topic: The Importance of Colors Schemes When Designing Your Music Media Cards & Advertising Material

Associating your brand with a color scheme is one key factor in making an impression. It’s a crucial element in brand identity. Join host Jacqueline Jax for her list of key things you need to consider when choosing your color scheme for your website, promotional material and email marketing. She also runs down a list of the most popular colors used in today’s hottest brands and what those colors signify.

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** Back by huge request, Jacqueline Jax is back with a live feed of her most popular shows including Hot Topic Tuesday, Branding and Marketing Tips for Success and Fast Track To Music Marketing. Be sure to tune in with her live each week day morning at 10am est to start your day out right. Grab a cup of coffee, listen in from your phone or computer and tweet her questions @JacquelineJax . If you miss the live show, catch the episodes on the replay or grab them on iTunes to listen in later.

Show notes:
Color Builds Your Brand
Associating your brand with a color scheme is one key factor in making an impression. It’s a crucial element in brand identity. Think of facebook and you picture the blue “F”, Coca-Cola is red, Superman is the big red “S” on a yellow and blue background… So it makes sense that when you plan an email or newsletter, you should stay within your brands color scheme. If your web site has a dark background with white letters and a silver logo, that’s a color scheme. Or perhaps your using red, blue and yellow on your logo with a white background. Which ever you choose, keep it consistent throughout all your pages and be sure to include those colors somehow every time you add type to an image. After a short time, people will associate your brand with a particular look, feel and color scheme without even knowing it. I’ve noticed that when an artist releases a new album, they typically change the entire look and feel of their web site, images, and press releases to coordinate with the albums look and music. It’s a great way to reinvent yourself and mark the event.

What’s your color scheme? If you don’t have one, then jot down 2 or 3 colors that define your music right now.. Ultimately you should use no more than that to keep things clean so your color scheme won’t compete with your content, product or images.

Choosing the Right Color Scheme
Selecting the right color scheme to represent your brand with impact is not as simple as you might think. There are many factors that companies consider before making that decision. For instance, an add design company may present a series of logo mock ups in a variety of color schemes for a client to consider.  But choosing a color isn’t just about what you like best, it’s about what your company stands for.

Different colors have a range of psychological influences on a customer.  For instance, do you know why celebrities sit in a green room before performances? Or that McDonald’s uses orange to stimulate your appetite. This is why it’s best to consider the colors that will best support your brand rather than your favorites.

COLOR DEFINITIONS:
Here are some traditional meanings of popular colors that will really get you thinking about your brand.

Navy    A masculine color associated with depth, expertise, and stability. It’s a preferred color for corporate America.

Blue    Associated with tranquility and calmness. The color of the sky and water, it symbolizes sincerity, trust, wisdom and truth.

Green    The color of nature. It symbolizes harmony, safety, growth, freshness, and fertility. It’s a restful color that suggests stability and endurance.

Red    An emotionally intense color. It’s associated with energy, strength, power, danger, and passion. It’s highly visible and enhances human metabolism, increases respiration, and raises blood pressure.

Orange    Combines the energy of red and the happiness of yellow. It’s associated with enthusiasm, joy, stimulation, attraction, creativity and health. It’s considered a sporty color.

Yellow    The color of sunshine, yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. It’s associated with joy, happiness, vibrancy, intellect and energy.

Purple    A unique color that combines the stability of blue and energy of red. Generally associated with royalty, purple symbolizes luxury, wealth, power, and dignity.

Brown    The color of earth. It’s associated with genuineness, simplicity, dependability, and friendliness.

Black    Associated with power, mystery, elegance, strength and formality. Black can be very formal, elegant and prestigious; it adds depth when combined with other colors.

Gray/silver    Has similar connotations to black, evoking dignity, wisdom, and responsibility.

Gold    Associated with success, money and wealth; it can evoke comfort and quality.

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