Despite Instagram’s rise in popularity and Facebook’s continued dominance, Twitter remains a useful tool for brands, bloggers, musicians and of course personal users seeking information. For the savvy entrepreneur, twitter is an excellent way to network with brands, potential clients and new music fans. You can promote blog posts; keeping up on current trends, world news and pop culture, even discover inspiration for future blog posts.
Last year I wrote a very popular article on Ways to get more Twitter followers and it continues to be one of the topics I’ve received the most feedback on. But the internet is constantly evolving and this forward driving motion leads me to update you on the changes.
Five Twitter Tips to Grow Your Following in 2014
Twitter’s gone through quite a few changes this year and it’s important to keep yourself updated with some new twitter tips for 2014.
Here are my 5 new top tips and best practices for 2014:
1) Feature your best images…
The other major profile change this year is the expanded cover photo and background. Now, there are three different spaces for images (including your profile photo.) Utilize these spaces by choosing the best, high-quality photos you can take . Twitter’s new profile design dimensions: header photo = 1500 x 500 px and the profile pic = 400 x 400 px. These profile pics shouldn’t just represent you, but your blog and personal brand as well! Just recently, twitter has enabled the use of GIFs: By embedding these endlessly looping animations into tweets, just as you’d do with photos. GIFs are just fun to use and add some variety in the kinds of content you’re sharing. If you’re savvy enough, you can use them to convey the perfect emotion or punctuation at the end of your tweets!
2) Pinning your favorites:
You can now pin one of your tweets to the top of your profile (when you’re logged into Twitter.com.) This is such a great place to keep your latest news, one of your most-read posts, or any other post that best represents you. It’s the first tweet anyone who visits your profile will see so make it a good one. Use should also post a few of your favorite #hashtags in your bio to improve your profiles searchability in various search functions on Twitter. One of those ways is in searching bios to find people with similar interests to follow. Use them when you’re filling out or updating your Twitter bio to help people find you! Also be sure to Include your URL in your Twitter bio, not just the URL field, to optimize for mobile users.
3) Live tweet during events or shows
Getting fresh news and event updates is a major trend with the majority of the users on twitter. I’m also one of many who like to ‘live tweet’ my comments during events like the VMAs that I just recently covered with A.V.A Live Radio. Live tweeting is a great way to meet other people with similar interests but it’s also a prime opportunity to engage with brands including the show itself (and the network it’s owned by.) Networks and cable channels have picked up on the power of social media, and bloggers are being hired to do as they’re already doing with engaging on Twitter during these events & shows. You never know, it may turn into another stream of income for you.
4) 10/10/10 Rule
Basically, the 10/10/10 Rule means equal parts telling, sharing and engaging. For every blog post or other original tweet you share, make sure you’re sharing (retweeting) other followers’ useful or fun tweets, and also engaging in conversation with the people you’re following. It keeps variety in your tweets and makes sure you’re not overdoing it with the self-promotion.
5) Tweet 3 new people every day
As you follow new people on Twitter, challenge yourself to actually engage with them daily. I shoot for tweeting with three people I’ve never tweeted with (or who I don’t tweet with regularly every day. It’s a great way for me to get to know my followers and engage with new networks. It’s as simple as offering up congrats, compliments or gratitude for what they’re sharing in their tweets, or offering your help or a resource for a question they might have.
Overall keep things authentic, fun and tweet around what interests you.
Jacqueline Jax is back with a live feed of her most popular shows including Hot Topic Tuesday, Branding and Marketing Tips for Success and Fast Track To Music Marketing.
Be sure to tune in with her live each week day morning at 10am est to start your day out right. Grab a cup of coffee, listen in from your phone or computer and tweet your questions @JacquelineJax . If you miss the live show, catch the episodes on the replay or grab them on iTunes to listen in later.
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1) Twitter Marketing That Doesn’t Suck – How to Use Twitter to Sell More Stuff (and Rule the World) (Buy here)
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4) HootSuite for Twitter, Facebook, Foursquare, LinkedIn App (free)
5) Using HootSuite: The Unofficial Book On HootSuite: The #1 Tool for Social Media Management $9.99 (Buy Now)
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